How we run PPC
We group queries by intent, write ads that tell the truth about the offer, and send traffic to pages that continue the same promise. Broad, generic homepages are a common reason paid budget underperforms.
What we manage
- Search campaign architecture and negatives
- Message match with landing pages
- Conversion tracking hygiene
- Ongoing optimisation from performance data
Paid and organic work better together. Keywords that convert in ads often deserve a durable SEO page as well.